SolArabic DMCC

Introduction

SolArabic DMCC, a prominent media and knowledge platform dedicated to accelerating the energy transition across the MENA region, participated in the World Future Energy Summit (WFES) Exhibition in January 2025. With its commitment to driving conversations and awareness around renewable energy solutions, SolArabic aimed to create a professional and engaging presence at this global platform. To support its brand representation and enhance attendee engagement during the 3-day exhibition, SolArabic required professional hostess staffing.

The Challenge

SolArabic DMCC sought to create a welcoming, informed, and brand-aligned environment at their booth during the WFES Exhibition. With high-profile delegates, partners, and industry experts in attendance, the company needed trained hostesses who could:

• Greet and guide visitors professionally
• Maintain booth presence and hospitality
• Facilitate communication between booth visitors and the company’s team
• Uphold the brand’s image with a confident and polished demeanor

The Solution

As an experienced agency in retail activations and staffing solutions, our team collaborated closely with SolArabic DMCC to deliver tailored support. We deployed 2 professional hostesses for the full duration of the event, ensuring:

• They were trained on the brand’s mission and communication tone
• Consistent attendance and high performance throughout the 3 days
• On-site coordination and feedback loops to ensure smooth operations
• Our hostesses served as the first point of contact for all booth visitors, embodying the brand’s values with professionalism and warmth.

The Results

The presence of professional hostesses significantly contributed to the success of SolArabic’s participation at the WFES Exhibition. Key outcomes included:

• A smooth and welcoming visitor experience
• Increased engagement at the booth
• Positive feedback from SolArabic’s internal team and event attendees
• Seamless coordination between guests and company representatives
• The hostesses not only managed footfall effectively but also enhanced the brand’s image in a crowded and competitive exhibition environment.

Conclusion

Retail activation support through skilled hostess staffing played a vital role in helping
SolArabic DMCC deliver a polished and engaging experience at the WFES Exhibition 2025. Our team’s attention to detail, professionalism, and commitment to brand representation enabled the client to focus on networking and business development, confident that guest management and front-line communication were in expert hands.